What is MOMATE?
A support network for mothers to connect, share experiences, and build lasting relationships, with the particular focus on supporting single mothers to find assistance, a sense of community, and an opportunity to empower one another.
It is a user-centred design.
In small design team, we research, propose, design, prototype, evaluate and refine this interactive system designed for a specific domain and context — single motherhood in the domain of Parenting and General Childcare.
Also, we develop our design to a high-fidelity interactive prototype and mockup to be evaluated by the end user we are designing for.
In a Team of 4; Project lasted 6 weeks (Spring 2020)
User Research & Persona; UX/ UI for core feature and landing page
Visual Design — Colour and Font
Video Editing for Video Pitch
Skills & Tools
Planning & Define: User Research, Persona, Experience Mapping
Prototyping Tools: Figma, Figma Mirrow App for Interactive Mockups
User Testing Approach: A/B testing, Think-aloud test
Video Editing: Premiere Pro